High Demand for Distinct Tech Skills in Sales

Most businesses are increasing their digital touchpoints with customers these days, and some predict technology will ultimately replace sales professionals. Others, however, see a continual need for both human and digital interactions. They view technology as the main tool that will set successful sales professionals apart from the crowd.

According to a report from McKinsey, “[A Customers’] specific preference at any given time is primarily correlated with the stage of the buying journey.”

For sales professionals, that means knowing how to adapt and when to be involved in the purchase process. It also means knowing how to use technology as a tool that improves efficiency. The sales skill set now includes technological savviness and a more entrepreneurial mindset. 

To utilize tech advancements as a competitive advantage, sales professionals have an obligation to gain proper experience. It is important they become fluid in multi-channel marketing and Customer Relationship Management (CRM) systems, so they can leverage customer information and build customer relationships on new terms. 

With these advances, the demand for sales training is rising as company’s look for a new generation of qualified candidates. “We’ll see the rise of the professional salesperson — automation powered by AI (Artificial Intelligence) will require it,” according to Rex Bibertson, Director, Sales & Marketing at OpenSense.

The majority of salespeople will be efficient, so the most effective will win out and the rest will be replaced by technology. This means we’ll also see a rise in the need for excellent sales training around conversational abilities and navigating complex sales effectively.

Looking at the future of sales, it's clear that now is the time to learn what it takes to be a digitally-minded sales professional. Technological proficiency and personal adaptability will be the new formula for success. Experiential, high-impact classrooms like those of Virtanza’s partner schools will be where you’ll find the motivated learners planning to answer the demand.

Technology Sales and Professional Sales Programs are enrolling now at schools across the United States. Visit our Program Page or contact an Admissions Counselor for more details!