For the Virtual Classroom Career-Focused Sales Education That Works

Virtanza offers practical, effective sales curriculum programs for higher education

Partnership for continuing education: Virtanza Professional Sales Certificate and Job Assistance Program

  • Offer on a not-for-credit basis as continuing education coursework
  • Get fully developed course content for easy integration into any learning management system
  • Instructors have industry-standard credentials
  • Predictive sales aptitude assessment prepares students to excel
  • Students learn consultative sales method, receive resume support and do hands-on personal branding work
  • Graduates get job coaching and interview skill-building assistance
  • Virtanza’s national network of employers is always growing. It offers graduates access to potential sales positions for job interviewing and placement

Licensing program for inclusion in Bachelor’s Degree curricula

  • Professional Sales Training course as a for-credit “Introduction to Professional Sales” course
  • Can be branded by your college or university and marketed with your desired course title
  • Fully developed course content
  • Virtanza refers trained and certified instructors
  • Highly predictive sales assessment administered to students
  • Continuous course updates, such as new sales case studies with actual scenarios from companies in our employer network

Our Clients Include:

The Ohio State University

The University of the Pacific Benerd College

Clark State Community College


Public and private universities can bring Virtanza’s fully developed, for-credit online sales curriculum and career placement assistance to their students through a licensing agreement.

The program can be branded by the institution and marketed with its own course name.

Virtanza is…


The Virtanza software integration offers a high level of security and accessibility. It’s easy to administer to college and university students interested in earning credit towards their degree.


CourseArc content authoring tool and electronic communication systems assure quality student experience with full accessibility. Curriculum is accessible to individuals with disabilities by meeting the requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended in 1998, and additionally, the Web Content Accessibility Guidelines (WCAG) 2.1 AA level of compliance.


Virtual classroom software easily integrates Virtanza into almost any LMS, including Blackboard, Schoology, Moodle, and Canvas to deliver education and online training and to help manage and organize courses and students.


This simple LTI code software offers a turnkey implementation taking only minutes to transfer thousands of pages. Set up is easy. Only requires colleges and universities to purchase the license and then offer and market to students for enrollment.


The American Council on Education’s College Credit Recommendation Service (ACE CREDIT®) has evaluated and recommended college credit in the lower-division baccalaureate/associate degree category, 4 semester hours in business communications, sales, or marketing of the Virtanza Sales Training and Certification course. Founded in 1918, ACE is the major coordinating body for all the nation’s higher education institutions. For more information, visit the ACE CREDIT website at

The ACE CREDIT logo is a federally registered trademark of the American Council on Education and cannot be reproduced without express written permission of the American Council on Education

Virtanza is a registered career school in the State of Ohio.

Virtanza Offers Job Placement Opportunities

Virtanza has established and continues to build a network of potential employers as resources. Employers provide sales role plays for curriculum, sponsor sales internship programs, and offer sales position placement opportunities.

Virtanza’s network of potential employers includes:

Virtanza Career Pathways

Sales Career Pathway: The Need is Now

One-third of all U.S. job vacancies are sales jobs, no matter the region or prevailing economy.  Only 140 of 4,500+ U.S. colleges and universities – just 3% – offer sales minors or specializations. Virtanza prepares students for careers in roles from New Business Development to Indirect Sales, Territory Consultative System Sales, and more.

Employer Landscape: Sales Talent Wanted!

  • 3.9 million professional sales jobs need to be re-staffed in 2019 alone.
  • Roles range from entry-level to sales management.
  • The Professional Sales Cerification Course is a launching pad for students into technology-enabled sales roles paying an average of $65K to $120K to start.
  • Sales skills are transferable to success in other roles, too.

Call 888-311-1265 today to get started.

The Chally Assessment

Virtanza uses the Chally Assessment to compare student results to thousands of professionals in an array of sales roles. Results rank the student’s potential role matches. The Chally profile indicates the student’s top strengths, including effectiveness at networking, qualifying prospects, problem-solving and more.  It also spotlights the role that fits their sales aptitude.

The Selling Cycle: Virtanza Sales Process

Students practice the Virtanza Sales Process using real-life customer case studies from a range of companies and industries.

Job Placement Assistance

Skilled, experienced career counselors provides career coaching and support in getting introductions within an expanding employer network.

Sales Certificate & Digital Badge

Students earn a professional credential with digital badging and gain valuable skills for success in any field.

Professional Sales Certification Course

Virtanza guides students through orientation to get them comfortable with the program, and then each module of the course explores a different subject area, from prospecting and needs assessments to presentation delivery, creating a resume and job interview.

Explore our online classroom and see excerpts from Virtanza’s curriculum.

Contact us to learn more about how Virtanza sales curriculum can prepare your students:

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Debbie Holzkamp

CEO and Founder

Debbie Holzkamp has 32 years of general management and executive sales leadership. She led sales organizations of 400+ people and accelerated profitable revenues to $400M+ annually for large multinational companies.

With the Virtanza program, she has certified more than 2,000 adults, conducted more than 9,000 training field calls, and helped 35 companies in 26 States generate $14M+ in market share revenues. Author of Virtanza: The Art and Science of Successful Selling for Business­ to ­Business Sales Professionals.

Phone: (714) 932­-2284

Jim Hynes

Virtanza Lead Sales Educator

Jim Hynes oversees Virtanza’s training track and has served as Virtanza Certification exam proctor since 2013. A seasoned sales strategist, performance coach, and entrepreneur, he has worked with both Fortune 500 and privately held companies, including start­ups, in the technology, employee recognition, digital marketing, and sales coaching/training arenas. Jim is a graduate of the University of Notre Dame and has an MBA from the Stephen M. Ross School of Business, University of Michigan.


Katie Marcuzzo

Virtanza Curriculum Writer and Content Management

Katie Marcuzzo is a professional writer and communication specialist with more than ten years of experience developing comprehensive message strategies for internal and external audiences. She created the training curriculum for a large multinational religious organization and has managed communication strategy and deliverables for a franchise network of 3,000. Katie is Virtanza’s curriculum writer. She holds an MA in Communications from California State University, Fullerton.


Ann Kuga

Virtanza Sales Educator

Ann Kuga has more than 35 year’s experience as a senior ­level talent development professional. She has extensive experience in change­ oriented initiatives and leadership/team development in a variety of industries, including print media, entertainment, consumer packaged products, financial services, aerospace, defense, and electronics. Ann has excelled at designing company­ wide leadership curriculum, e­-learning, and tools/resources. She has helped organizations measure and increase specific organizational competencies for development and succession planning, enabling them to understand the contributions made to overall business goals by unit and by individual. She also launched the Training and Development function as a startup operation at two different companies.


Celena B. Perry

Sales Educator and Power Connections Inc. Career Coach

Celena Perry knows what makes a sales professional tick. At Delco Remy Division / Delphi Energy, Formerly General Motors Automotive Components Group, she was the first woman at Delco Remy to receive a sales assignment, field assignment and sell a technical product. She later served as GM’s Regional Manager of HR and Organization Development for its Vehicle Sales, Service and Marketing Division. Today she is a certified career coach, consultant, facilitator, ­trainer, writer and speaker. Celena holds MSM and BSBA degrees from Indiana Wesleyan University.


Michael Gersten

Sales Educator and Marketing Expert

Sales and marketing executive Michael Gersten has 30­ plus years of experience selling and managing teams to sell, with particular emphasis on technology solutions. He has a bone ­deep understanding of lead generation, prospect qualification, sales cycle management, contract negotiation, closing and relationship development. He knows what sales managers look for in job candidates: He’s skilled at sales team hiring and development, sales plan creation and execution, target customer profile identification, and marketing campaign creation and implementation. He holds an MBA in Business Administration from University of Michigan and earned his BS at Wharton School of Business.


MJ Shores

Sales Educator and Marketing Expert

Mae Jennifer (MJ) Shores is an award­ winning marketing expert who has successfully led marketing efforts for firms across a diverse array of industries, including top global business schools such as The Wharton School and UCLA, and private sector firms in the software, transportation, video streaming, and energy sectors. Among her skills are marketing strategies, integrated marketing, project management, digital/social media, market trends analysis, demand and lead generation, and communications. MJ holds a BA in Economics from Guilford College (Greensboro, NC) as well as a BA in History from the University of Arizona. She earned a Master of Public Policy and Administration from Columbia University.


Brett Olinger

Power Connections Inc. Career Coach

Brett is a transformational career coach who guides career ­changers in identifying their personal and professional brand values and matching them to career goals, a linchpin deliverable for Virtanza students. He has a diverse professional background, from biomedical research to Executive Career Coaching. Brett’s professional and industry experience also includes executive leadership in the printing and apparel manufacturing and wholesale distribution sectors. He holds a BA in English from the United States International University, San Diego, and has conducted research in Molecular Biology at University Southern California School of Medicine and UC San Diego School of Medicine as a research associate.


Ana L. Bidoglio

Power Connections Inc. Career Coach

Bilingual trainer and coach Ana Bidoglio has a background in various industries, including business, legal, and professional services. As a Senior Professional in Human Resources (SPHR) professional, her areas of expertise include HR management, employee relations, recruitment, talent, development and organization culture. She has designed major recruitment projects and is expert in strategic talent management. Ana earned her BA in Social Ecology with an emphasis in Criminology, Law & Society from the University of California, Irvine. She earned her Juris Doctor degree from Vermont Law School.


Virtanza HR Leader and Educator: Ibby Vores, SHRM­SCP

Power Connections Inc. Career Coach

Ibby brings the human resources perspective to Virtanza’s education, job placement, marketing and strategic spheres. A senior certified HR professional, she offers sophisticated judgment and knowledge to Virtanza’s job readiness coursework and follow­ up placement assistance. She is a supportive coach for students while holding them to high expectations. Her creative vision as a professional writer and editor is key to Virtanza’s strategic communication presence. Ibby has a BA in English Composition from DePauw University.


Bobbi Silber

Technical Training Expert, Instructor and Coach

Bobbi Silber is an accomplished trainer and writer with more than 10 years of experience in producing online technical content. She is also a veteran production manager from the newspaper manufacturing arena, where – in addition to managing day­ to ­day production needs in a deadline ­driven environment – she developed departmental, divisional and corporate cross-training initiatives to improve workflow and processes. She also initiated and managed major capital improvement projects including major system installations, training and implementation. Bobbi holds an MS from the University of Miami and a BA from Fordham University.


Read more about our professional sales education programs.