For the Virtual Classroom Career-Focused Sales Education That Works

Virtanza offers proven, effective sales curriculum programs for higher education

Partnership for continuing education: Virtanza Professional Sales Certificate and Job Assistance Program

  • Offer on a not-for-credit basis as continuing education coursework
  • Get fully developed course content for easy integration into any learning management system
  • Instructors have industry-standard credentials
  • Predictive sales aptitude assessment prepares students to excel
  • Students learn consultative sales method, receive resume support and do hands-on personal branding work
  • Graduates get job coaching and interview skill-building assistance
  • Virtanza’s national network of employers is always growing. It offers graduates access to potential sales positions for job interviewing and placement

Licensing program for inclusion in Degree AND EXECUTIVE curricula

  • Professional Sales Training course as a for-credit “Introduction to Professional Sales” course
  • Can be branded by your college or university and marketed with your desired course title
  • Fully developed course content
  • Virtanza refers trained and certified instructors
  • Highly predictive sales assessment administered to students
  • Continuous course updates, such as new sales case studies with actual scenarios from companies in our employer network

Our Clients Include:

The Ohio State University

University of California, Irvine Division of Continuing Education

The University of the Pacific Benerd College

Central Michigan University

Clark State Community College


Universities can bring Virtanza’s fully developed, for-credit online sales curriculum and career placement assistance to their students. Offer this turn-key-ready course through a licensing agreement.

Brand your institution’s program and market it with your own course name.

Virtanza is…


The Virtanza software integration offers a high level of security and accessibility. It’s easy to administer to college and university students interested in earning credit towards their degree.


CourseArc content authoring tool and electronic communication systems assure quality student experience with full accessibility. Curriculum is accessible to individuals with disabilities by meeting the requirements of Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended in 1998, and additionally, the Web Content Accessibility Guidelines (WCAG) 2.1 AA level of compliance.


Virtual classroom software easily integrates Virtanza into almost any LMS, including Blackboard, Schoology, Moodle, and Canvas to deliver education and online training and to help manage and organize courses and students.


This simple LTI code software offers a turnkey implementation taking only minutes to transfer thousands of pages. Set up is easy. Only requires colleges and universities to purchase the license and then offer and market to students for enrollment.


The American Council on Education’s College Credit Recommendation Service (ACE CREDIT®) has evaluated and recommended college credit in the lower-division baccalaureate/associate degree category, 4 semester hours in business communications, sales, or marketing of the Virtanza Sales Training and Certification course. Founded in 1918, ACE is the major coordinating body for all the nation’s higher education institutions. For more information, visit the ACE CREDIT website at

The ACE CREDIT logo is a federally registered trademark of the American Council on Education and cannot be reproduced without express written permission of the American Council on Education

Virtanza is a registered career school in the State of Ohio.

Let Virtanza help boost your job placement outcomes.

Virtanza has established and continues to build a network of potential employers as resources. Employers provide sales role plays for curriculum, sponsor sales internship programs, and offer sales position placement opportunities.

Virtanza’s network of potential employers includes:

Virtanza Career Pathways

Sales Career Pathway: The Need is Now

One-third of all U.S. job vacancies are sales jobs, no matter the region or prevailing economy.  Only 140 of 4,500+ U.S. colleges and universities – just 3% – offer sales minors or specializations. Virtanza prepares students for careers in roles from New Business Development to Indirect Sales, Territory Consultative System Sales, and more.

Employer Landscape: Sales Talent Wanted!

  • 3.9 million professional sales jobs had to be re-staffed in 2019 alone.
  • Roles range from entry-level to sales management.
  • The Professional Sales Certification Course is a launching pad for students into technology-enabled sales roles paying an average of $65K to $120K to start.
  • Sales skills are transferable to success in other roles, too.

Call (714) 932-2284 today to get started.

The Chally Assessment

Virtanza uses the Chally Assessment to compare student results to thousands of professionals in an array of sales roles. Results rank the student’s potential role matches. The Chally profile indicates the student’s top strengths, including effectiveness at networking, qualifying prospects, problem-solving and more.  It also spotlights the role that fits their sales aptitude.

The Selling Cycle: Virtanza Sales Process

Students practice the Virtanza Sales Process using real-life customer case studies from a range of companies and industries.

Job Placement Assistance

Skilled, experienced career counselors provides career coaching and support in getting introductions within an expanding employer network.

Sales Certificate & Digital Badge

Students earn a professional credential with digital badging and gain valuable skills for success in any field.

Professional Sales Certification Course

Virtanza guides students through orientation to get them comfortable with the program, and then each module of the course explores a different subject area, from prospecting and needs assessments to presentation delivery, creating a resume and job interview.

Explore our online classroom and see excerpts from Virtanza’s curriculum.

Contact us to learn more about how Virtanza sales curriculum can prepare your students:

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Debbie Holzkamp

CEO and Founder

Debbie Holzkamp has 32 years of general management and executive sales leadership. She led sales organizations of 400+ people and accelerated profitable revenues to $400M+ annually for large multinational companies.

With the Virtanza program, she has certified more than 2,000 adults, conducted more than 9,000 training field calls, and helped 35 companies in 26 States generate $14M+ in market share revenues. Author of Virtanza: The Art and Science of Successful Selling for Business­ to ­Business Sales Professionals.

Phone: (714) 932­-2284

Michael Pratt


Michael has worked almost two decades in startups and venture-financed companies, raising over $100M of angel and venture financing. He has co-founded or held C-level roles at numerous early stage companies, with five exits. In addition to his role at Select, Michael is a lecturer in technology entrepreneurship with the Maryland Technology Enterprise Institute at the University of Maryland. Michael has a BS in Finance from East Carolina University and an MS, Marketing from Johns Hopkins University.

Contact information
Mobile Phone 703 254 4567

Jim Hynes

Virtanza Lead Sales Educator

Jim Hynes oversees Virtanza’s training track and has served as Virtanza Certification exam proctor since 2013. A seasoned sales strategist, performance coach, and entrepreneur, he has worked with both Fortune 500 and privately held companies, including start­ups, in the technology, employee recognition, digital marketing, and sales coaching/training arenas. Jim is a graduate of the University of Notre Dame and has an MBA from the Stephen M. Ross School of Business, University of Michigan.


Lilian Ting

Board Member

Lilian Ting is a Virtanza board member and Principal at Select Venture Partners. She is also an advisor to numerous other startups, with a focus on B2B software with disruptive business models. Lilian is a graduate of The University of Pennsylvania – Wharton School, holds a Master’s Degree in Public Policy from The George Washington University, and has also completed doctoral coursework there. 

Contact Information

Ann Kuga

Virtanza Sales Educator

Ann Kuga has more than 35 year’s experience as a senior ­level talent development professional. She has extensive experience in change­ oriented initiatives and leadership/team development in a variety of industries, including print media, entertainment, consumer packaged products, financial services, aerospace, defense, and electronics. Ann has excelled at designing company­ wide leadership curriculum, e­-learning, and tools/resources. She has helped organizations measure and increase specific organizational competencies for development and succession planning, enabling them to understand the contributions made to overall business goals by unit and by individual. She also launched the Training and Development function as a startup operation at two different companies.


Michael Gersten

Sales Educator and Marketing Expert

Sales and marketing executive Michael Gersten has 30­ plus years of experience selling and managing teams to sell, with particular emphasis on technology solutions. He has a bone ­deep understanding of lead generation, prospect qualification, sales cycle management, contract negotiation, closing and relationship development. He knows what sales managers look for in job candidates: He’s skilled at sales team hiring and development, sales plan creation and execution, target customer profile identification, and marketing campaign creation and implementation. He holds an MBA in Business Administration from University of Michigan and earned his BS at Wharton School of Business.


Diana Sifford

Sales Educator and Marketing Expert

Diana bridges the best of both worlds between corporate leadership and higher education. She has held senior level corporate strategy and business development positions within the healthcare industry and currently provides executive training in the career management field. She has expertise in working with a diverse group of adult learners and university students and is adept at ensuring their mastery of critical skills and course content by using current technologies and best practices in higher education. In addition to working with Virtanza, she is an Adjunct Professor of Marketing and Management at California State University Fullerton and Long Beach.

Contact Information

Ibby Vores, SHRM-­SCP

Virtanza HR Leader and Educator:

Ibby brings the human resources perspective to Virtanza’s education, job placement, marketing and strategic spheres. A senior certified HR professional, she offers sophisticated judgment and knowledge to Virtanza’s job readiness coursework and follow­ up placement assistance. She is a supportive coach for students while holding them to high expectations. Her creative vision as a professional writer and editor is key to Virtanza’s strategic communication presence. Ibby has a BA in English Composition from DePauw University.


Katie Marcuzzo

Virtanza Curriculum Writer and Content Management

Katie Marcuzzo is a professional writer and communication specialist with more than ten years of experience developing comprehensive message strategies for internal and external audiences. She created the training curriculum for a large multinational religious organization and has managed communication strategy and deliverables for a franchise network of 3,000. Katie is Virtanza’s curriculum writer. She holds an MA in Communications from California State University, Fullerton.


MJ Shores

Sales Educator and Marketing Expert

Mae Jennifer (MJ) Shores is an award­ winning marketing expert who has successfully led marketing efforts for firms across a diverse array of industries, including top global business schools such as The Wharton School and UCLA, and private sector firms in the software, transportation, video streaming, and energy sectors. Among her skills are marketing strategies, integrated marketing, project management, digital/social media, market trends analysis, demand and lead generation, and communications. MJ holds a BA in Economics from Guilford College (Greensboro, NC) as well as a BA in History from the University of Arizona. She earned a Master of Public Policy and Administration from Columbia University.


Ana L. Bidoglio

Power Connections Inc. Career Coach

Bilingual trainer and coach Ana Bidoglio has a background in various industries, including business, legal, and professional services. As a Senior Professional in Human Resources (SPHR) professional, her areas of expertise include HR management, employee relations, recruitment, talent, development and organization culture. She has designed major recruitment projects and is expert in strategic talent management. Ana earned her BA in Social Ecology with an emphasis in Criminology, Law & Society from the University of California, Irvine. She earned her Juris Doctor degree from Vermont Law School.


Shixian Xie

Virtanza Marketing Intern

Shixian is a graduate of the Sales Readiness Course at The Ohio State Fisher College of Business. She is a passionate ambassador for Virtanza’s sales programs and will soon graduate with a Bachelor of Science in Business Administration, specializing in marketing. Shixian was awarded 2020 Pace Setter given to top 1% of Fisher undergraduates based on academic achievement, leadership, and service. She earned the Dean’s Promise Award Scholarship and is a member of the OSU Undergraduate Student Government, Diversity and Inclusion Committee, and is a 4th year representative of the undergraduate Business Council.

Contact Information

Read more about our professional sales education programs.